Alter Ego

• Free shipping on orders $100+
• 100-day Love It Guarantee on 50ml EDPs
• Easy returns & exchanges
• Discovery Sets not eligible for change-of-mind returns

To qualify under our 100-Day Guarantee, bottles must be at least 75% full and returned with their original packaging.

Free from: parabens, phthalates, sulphates, and gluten.

Vegan & cruelty-free.

Plant-derived alcohol denat. (from sustainably grown, Non-GMO Australian wheat), parfum (clean fragrance - a blend of natural extracts and safe synthetic ingredients), aqua (water).

How much does shipping cost?

Order $100+ and get FREE SHIPPING + a bundle discount!

$10 flat rate shipping under $100

Can I return my order if I don't love it?

Yes! If you don't love your fragrance after 100 days you can return any 50ml bottles for a full refund! Try it at home risk-free! See more details on our returns page.

How long does delivery take?

We usually dispatch your order within 24-48hours Mon-Fri. Heavy promotion & holiday periods may be a little longer.

Postage guidelines:
NSW: 2-4 Days
ACT: 2-4 Days
QLD: 3-5 Days
VIC: 3-4 Days
SA: 4-5 Days
TAS: 5-6 Days
WA: 6-8 Days
NT: 6-9 Days

*Orders will not be sent on NSW public holidays.

What strength are your fragrances?

All our fragrances are the highest strength formulas - Eau De Parfum (25% oil). This is why they are such long lasting inspired fragrances.

Can I trial different scents to find out what I like?

Yes, you sure can. Grab a Discovery Set or two and choose from any of our available fragrances to try from the comfort of your home. No more awkward department store overwhelm!

Are your fragrances vegan and cruelty-free?

Of course, we love the earth's creatures as much as you do.

Do your fragrances have clean, low-tox ingredients?

Yes of course, our formulations are free from parabens, pthalates and sulphates.

Where should I store my fragrances?

Always store your fragrances out of direct light and away from hot/cold. A cupboard or dark shelf is ideal. This applies to any fragrances you own. Failure to store correctly may result in your fragrance being affected.

Where are your fragrances made?

We hand-craft all our fragrances right here in Australia. Using clean formulas and high quality ingredients.

Can I return my fragrance if I’ve already used it?

Yes, you can — as part of our 100-Day Love It Guarantee on 50ml fragrances. However, to qualify for a refund, the bottle must be at least 75% full and returned in its original packaging.

We understand you’ll want to test your fragrance properly, but if the bottle is mostly empty, it indicates it’s been extensively used and enjoyed — in that case, it’s not eligible for return.

We recommend trying our Discovery Sets first if you’d like to explore a few fragrances before choosing a full bottle.

Alter Ego is, inspired by YSLs Myslf, is a bold expression of modern masculinityfloral, woody, and refreshingly fresh. inspired by YSLs Myslf as an independent homage, it blends a vibrant opening with a refined, inviting warmth, creating a signature that feels distinctly contemporary while nodding to the Myslf spirit.

The Allure of an Icon YSL Myslf, Reinterpreted Few scents shape personal style like a true modern classic. YSL Myslf is celebrated worldwide for its distinctive signature; this Myslf-inspired creation captures the recognizable DNA while standing on its own.

Its refined, versatile, and made for the wearer who wants compliment-worthy presence without the luxury price tag. The opening sets the tone with clarity and lift a bright introduction that feels immediately put-together.

As it settles, the heart reveals texture and character, and the dry-down eases into a confident trail that lingers with understated authority. Scent Story Note Evolution Expect an inviting start that reads clean and polished rather than sweet; a mid-phase where nuance develops in layers; and a base composed for wearability and compliments.

The impression is modern spicy lift, and polished woody depth, shaped to feel sophisticated up close and quietly magnetic at a distance. Longevity Projection Built for everyday performance, this eau de parfum delivers impressive longevity on skin and fabric with a poised sillage that carries without overwhelming a room.

It transitions smoothly from daytime to evening and adapts across seasons: brightness for warmer months, texture and warmth for cooler nights. Occasions Character A genuine "one bottle does it all" profile: sharp enough for business and smart-casual, relaxed enough for weekends, and charismatic enough for dates and events.

The message it sends is composed, modern, and assured the kind of presence that feels effortless yet memorable. Value Compared to Myslf Myslf commands luxury pricing; this Myslf-inspired alternative gives you the recognizable character the balance of freshness, texture, and depth in a formulation you can wear generously every day.

Enjoy the signature vibe without saving it for special occasions. Styling Wear Tips Pairs naturally with tailored looks and clean grooming, and elevates minimalist, well-fitted casual outfits.

Apply 24 sprays to pulse points; a light mist on clothing can enhance trail and longevity. For best results, moisturise skin beforehand and avoid rubbing wrists together.

It is not made by, endorsed by, or affiliated with YSL Important note: This product is an independent creation inspired by the original fragrance. It is not made by, endorsed by, or affiliated with the original brand.

Please be aware that products or brands mentioned throughout our site are for comparison purposes only and in no circumstance should be mistaken for the brand or products themselves. Our fragrances are inspired by other brands only. We are not affiliated with, nor do we use the fragrances of, any designer brands or their manufacturers. All trademarks belong to their respective owners. The mention of designer/brand names is purely for our customers to get an idea of each fragrance's character and scent accords. Our fragrances are original creations and are not intended to be exact replicas.