Pure Sin

• Free shipping on orders $100+
• 100-day Love It Guarantee on 50ml EDPs
• Easy returns & exchanges
• Bundle & multi-buy discounts are recalculated if items are returned
• Discovery Sets not eligible for change-of-mind returns

To qualify under our 100-Day Guarantee, bottles must be at least 75% full and returned with their original packaging.

Please note: Items marked as"Final Sale" remain subject to our standard Final Sale policy and cannot be returned or exchanged.

Free from: parabens, phthalates, sulphates, and gluten.

Vegan & cruelty-free.

Plant-derived alcohol denat. (from sustainably grown, Non-GMO Australian wheat), parfum (clean fragrance - a blend of natural extracts and safe synthetic ingredients), aqua (water).

How much does shipping cost?

Order $100+ and get FREE SHIPPING + a bundle discount!

$10 flat rate shipping under $100

Can I return my order if I don't love it?

Yes! If you don't love your fragrance after 100 days you can return any 50ml bottles for a full refund! Try it at home risk-free! See more details on our returns page.

How long does delivery take?

We usually dispatch your order within 24-48hours Mon-Fri. Heavy promotion & holiday periods may be a little longer.

Postage guidelines:
NSW: 2-4 Days
ACT: 2-4 Days
QLD: 3-5 Days
VIC: 3-4 Days
SA: 4-5 Days
TAS: 5-6 Days
WA: 6-8 Days
NT: 6-9 Days

*Orders will not be sent on NSW public holidays.

What strength are your fragrances?

All our fragrances are the highest strength formulas - Eau De Parfum (25% oil). This is why they are such long lasting inspired fragrances.

Can I trial different scents to find out what I like?

Yes, you sure can. Grab a Discovery Set or two and choose from any of our available fragrances to try from the comfort of your home. No more awkward department store overwhelm!

Are your fragrances vegan and cruelty-free?

Of course, we love the earth's creatures as much as you do.

Do your fragrances have clean, low-tox ingredients?

Yes of course, our formulations are free from parabens, pthalates and sulphates.

Where should I store my fragrances?

Always store your fragrances out of direct light and away from hot/cold. A cupboard or dark shelf is ideal. This applies to any fragrances you own. Failure to store correctly may result in your fragrance being affected.

Where are your fragrances made?

We hand-craft all our fragrances right here in Australia. Using clean formulas and high quality ingredients.

Can I return my fragrance if I’ve already used it?

Yes, you can — as part of our 100-Day Love It Guarantee on 50ml fragrances. However, to qualify for a refund, the bottle must be at least 75% full and returned in its original packaging.

We understand you’ll want to test your fragrance properly, but if the bottle is mostly empty, it indicates it’s been extensively used and enjoyed — in that case, it’s not eligible for return.

We recommend trying our Discovery Sets first if you’d like to explore a few fragrances before choosing a full bottle.

Pure Sin is inspired by Gucci’s Guilty (For Her) — a fragrance that plays with contrast: bold but soft, floral yet spicy, sensual but refined. It’s a scent that feels like a rebellious wink wrapped in velvet.

The Duality of Desire — Guilty, Reimagined

Gucci Guilty is known for its seductive blend of floral amber and spicy citrus. Pure Sin takes that signature allure and turns it into a warm, magnetic floral-amber fragrance with a touch of soft spice. It’s playful and daring, but always in control.

Scent Story & Note Evolution

• Opening: Bursts open with a zesty trio of mandarin, pink pepper, and bergamot — vibrant, spicy, and sparkling.

• Heart: A delicate floral heart of lilac, geranium, and peach adds richness and femininity.

• Base: Settles into a cozy, sensual base of patchouli, amber, and vanilla — warm, slightly sweet, and deeply captivating.

The overall impression? Modern femininity with attitude — confident, a little mischievous, and impossible to ignore.

Longevity & Projection

Pure Sin has a moderate to strong projection and lasts 6–8+ hours, especially when layered with a matching body lotion. It’s a scent that lingers in the air and on the skin.

Occasions & Character

Perfect for evening wear, date nights, or when you want to feel powerful and sexy. Pure Sin is for the woman who commands attention without asking for it.

Value Compared to Gucci Guilty

Gucci Guilty is a high-end staple — but Pure Sin delivers the same ambery-spicy seduction at a price that lets you indulge as often as you want.

Styling & Wear Tips

Layer with amber- or vanilla-scented lotions for added richness. Spritz behind the knees, on your décolletage, and hair ends for maximum trail. Best paired with evening looks, satin finishes, or bold lips.

Please be aware that products or brands mentioned throughout our site are for comparison purposes only and in no circumstance should be mistaken for the brand or products themselves. Our fragrances are inspired by other brands only. We are not affiliated with, nor do we use the fragrances of, any designer brands or their manufacturers. All trademarks belong to their respective owners. The mention of designer/brand names is purely for our customers to get an idea of each fragrance's character and scent accords. Our fragrances are original creations and are not intended to be exact replicas.